Flowers Sales Almost Doubled In Indian Markets

A recent report by The Times of India is reporting that the price of flowers is exploding with its festival season coming soon. As supplies dwindle for this sacred season, flower’s value is rising  daily, and sometimes by the hour  .

Most of India’s residents are not able to order discount flowers and are forced to purchase  through local retailers .

Purchases  almost doubled in the Koyambedu marketplace on Thursday ahead of Varalakshmi Vratham on Friday. The sales will remain high because of  Onam which falls on Monday, and avani avatam and Gayathri Japam which are  on Monday and Tuesday. Demand reaches it’s climax  as the festivals take off.

“The flower price usually goes down by the evening. But today, we saw an increase in the price by the hour,” said Loknathan, a flower vendor in Mugappair. Some temple administrators even said that the wholesalers refused to sell the usual quota of flowers. “We usually buy more than 100 yards of chrysanthemum and jasmine. Today, they did not give us anything more than 20 yards,” said Saravana Subramanian, administrative officer of a Ganesha temple in Anna Nagar.

And while the effects of the festivals may only be felt in India, worldwide prices seem to be following the same trend for a number of  other reasons.

One of the largest flower growing centers  in the US is in the Northwest. It’s moderate temperatures and consistent rain make for a perfect  place to grow a large  variety of flowers. But this year the weather didn’t live up to expectations .

An oddly  sunny April led to a wetter than average May and June, which created huge amounts of wasted flowers and bulbs. 

One piece of good news for the industry as a whole; there aren’t as many buyers as usual . While this may sound strange , an increase in buyers right now would create  even higher prices, possibly  dropping demand even further.

Discount flowers online seem  to be the customer’s  best bet for finding the best deal on flowers, with local farmers markets being forced to charge more in this low demand environment.

This flimsy arrangement can’t sustain itself forever, something will have to give.

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